Beershorts sets this policy to protect the value of the brand and to make sure every retailer who invests in carrying Beershorts can compete on a level field. This is a unilateral policy. Beershorts is not asking for and will not accept any agreement on pricing. Each retailer remains free to set its own selling price.
1. The MAP Price
The Minimum Advertised Price for Beershorts (Board Shorts + 2 Magnetic Can Coolers, all colorways and sizes) is $79.99 per set.
2. What Counts as Advertising
Any price communicated to the public, in any medium, including:
- Websites, online stores, and product listings
- Online marketplaces, including Amazon, eBay, Walmart Marketplace, and Etsy
- Social media posts, ads, and influencer content
- Email and text campaigns sent to public or purchased lists
- Print ads, flyers, catalogs, and in-store signage
- Price comparison sites and shopping feeds
3. What Is Not Covered
This policy governs advertised prices only. It does not limit:
- The price a retailer actually charges at the register or at checkout
- Discounts applied in the cart after the customer adds the product
- Offers sent to a retailer's own existing customers through a closed email, text, or loyalty list
- Verbal or in-person offers made in store
- Free shipping, as long as it is not paired with a displayed price below MAP
4. Not Permitted
- Advertising any price below $79.99
- Strikethrough or “was / now” pricing that shows a price below $79.99
- Publicly advertised coupons, codes, or rebates that bring the price below $79.99
- Bundles with other products at a combined price that implies Beershorts is priced below $79.99
- Wording such as “price too low to show” or “email us for our price” used to signal a price below MAP
5. Brand Promotional Periods
Beershorts may designate promotional windows (for example Father's Day, July 4th, or Black Friday) during which a lower advertised price is permitted. Beershorts will notify all authorized retailers in writing at least 14 days before each window, stating the approved promotional price and the start and end dates. Every authorized retailer may advertise at that price for the full window.
Beershorts holds its own website to the same standard. Beershorts will not advertise below MAP on beershorts.com or its own channels except during a promotional window open to all authorized retailers.
6. Online Marketplaces
Selling Beershorts on third-party marketplaces requires prior written authorization from Beershorts. Authorized marketplace sellers are subject to this policy in full.
7. Enforcement
Beershorts monitors advertised pricing and applies the following steps, at its sole discretion:
- First violation: written notice. The advertised price must be corrected within 48 hours.
- Second violation within 12 months: shipments paused for 30 days and loss of eligibility for promotional windows for 90 days.
- Third violation within 12 months: the retailer may no longer be supplied by Beershorts.
Beershorts will not discuss any other retailer's pricing or enforcement status, and will not negotiate or make exceptions to this policy.
8. Changes to This Policy
Beershorts may change or discontinue this policy at any time. Authorized retailers will receive at least 30 days' written notice of any change to the MAP price.
9. Questions
Carl Winans, Beershorts • carl@beershorts.com
